With a shared passion for fine food and drink, brand owners Rachel de Caen and Peter Le Fol du Taillis set out to create Royal Mash, a ultra-premium vodka made from the world’s finest potatoes. Co-owner Peter Le Fol du Taillis has an interesting royal connection. The logo is the crest of the Le Fol family, who were ennobled by Henry IV in 1594. With a name already decided and with the brand owners wanting to use the Le Fol family crest Sip Studio worked with Rachel to turn her ideas into shelf ready packaging.