We partnered with the Berczy team to bring their new Vodka Tea Cocktails to life. Made with their signature five-times distilled vodka and real fruit juice the new range provides a real cocktail feel to hard tea.

When developing the packaging we knew that it was essential that we captured Berczy’s Spirit of Britishness in line with the brand strategy. We chose royal blue as the range colour, combining it with playful illustrations of hands holding teacup cocktail glasses and Union Jack tea tags to reflect the brand's cheeky personality and British charm. Fitting seamlessly alongside the existing spritz range, these cans not only stand out from the crowd but also reinforce the brand's distinct British identity in the highly competitive US market.